As children, we're often asked ?what?s your selected color?? We considered that our color choice says a lot about who we have been, which the questioner will immediately understand its meaning.
But colors, like words, tend not to carry universal meaning. We all have different reactions to several tones and shades depending on how and where we were raised, our past experiences by it, and our group of preferences ? which, like children, can change inexplicably.
The facts are colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of many of these differences, it is possible to avoid embarrassing cultural mistakes when talking about and using colors among colleagues, friends, and clients ? and it'll allow you to promote your product effectively in global markets.
Below, a simple guide to colors all over the world.
BLACK & WHITE
In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, would seem impossible to carries the other meaning; in China, black may be the signature color for young children, and is also employed in celebrations and joyous events.
White, conversely, symbolizes age, death, and misfortune in China as well as in many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.
Red is amongst the best colors, and it is meanings in most cultures run deep:
China - Celebration, courage, loyalty, success, and luck, among others. Used often in ceremonies, and when combined with white, signifies joy.
Japan - The traditional color for a heroic figure.
Russia - Representative of the Communist era. For this reason, it is strongly recommended being extremely careful when using this in Eastern European countries.
India - Purity, so wedding costumes in many cases are red. Also large for married women.
United States - Danger (think "red light!") and employed in combination with other colors for holidays, such as Christmas (green) and Valentine's Day (pink).
Central Africa - Red is a color of life and health. But in other parts of Africa, red is often a hue of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and also other aspects of the continent.
Blue is frequently considered being the "safest" global color, as it can represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is frequently known as the conservative, "corporate" color.
However, be mindful when utilizing blue to deal with highly pious audiences: the color has significance in nearly all major world religion. For Hindus, it could be the hue of Krishna, and a lot of in the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, as the Islamic Qur'an describes evildoers whose eyes are glazed with fear as زرق zurq, which could be the plural of azraq, or blue.
Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered a far more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to suggest a product's compliance with "green" standards. Not so in China and France, where numerous studies have indicated that green is not a good option for packaging.
If the Dutch have everything to say about this, the World Cup is going to be flooded with a lot of orange come july 1st. (Orange is the national hue of the Netherlands and the uniform hue of the country's famous football team.)
On lack of from the world, however, orange features a slightly more sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.
So before your inner child enthusiastically references your color preference to foreign more info friends or colleagues, you might want to find out more about that color as well as cultural significance. Also, be alert to color choices because they correspond with your business?s campaign copy and graphics ? may it be printed collateral, a website, or advertising. Know your marketplace and their respective color conventions and that means you don?t inadvertently send a bad message. We recommend this useful visual representation by Information is Beautiful.
Oh and by the way, well known colors at Acclaro are blue and orange.